Why Website Accessibility Matters (and the Hidden Risks of Free Website Builders)

Author: Chris Budzban

Posted on: December 20, 2025

Website accessibility is often overlooked — until it becomes a problem.

Many businesses rely on free or low-cost website builders to get online quickly. While these tools can seem convenient, they often fall short when it comes to accessibility, compliance, and long-term growth.

Here’s why accessibility matters, where free builders struggle, and how Feldspar Creative helps businesses build websites that work for everyone.

Why Website Accessibility Is Important

An accessible website ensures that people of all abilities can use and understand your content. This includes users who rely on screen readers, keyboard navigation, or other assistive technologies.

Accessibility benefits:

• People with visual, hearing, motor, or cognitive disabilities
• Older users
• Mobile users
• Search engines

Accessible websites are also:

• Easier to navigate
• Faster to use
• Better optimized for SEO
• Less risky from a legal standpoint

In many cases, accessibility isn’t just good practice — it’s a business requirement.

The Problem With Free Website Builders

Free website builders often promise speed and simplicity, but accessibility is rarely a priority.

Common accessibility issues with free builders include:

• Poor or missing semantic HTML
• Inaccessible navigation and forms
• Improper heading structure
• Low color contrast
• Limited control over ARIA attributes
• Third-party widgets that fail accessibility checks

Even when templates claim to be “accessible,” they often require manual fixes that free builders don’t allow you to make.

This can leave businesses unknowingly excluding users — and exposing themselves to compliance risks.

Accessibility and SEO Go Hand in Hand

Search engines rely on many of the same signals that assistive technologies use:

• Proper heading hierarchy
• Descriptive link text
• Image alt text
• Clean, semantic markup

When a website is inaccessible, it often underperforms in search results as well.

Accessibility isn’t just about compliance — it directly affects visibility, usability, and conversions.

How Feldspar Creative Builds Accessible Websites

At Feldspar Creative, accessibility is built into the foundation — not added as an afterthought.

We focus on:

• Semantic, standards-compliant HTML
• Keyboard-friendly navigation
• Screen reader compatibility
• Proper color contrast and typography
• Accessible forms and interactive elements
• Performance and SEO best practices

We don’t rely on restrictive page builders or inaccessible templates. Every site is crafted with flexibility, usability, and inclusivity in mind.

Accessibility Is an Investment, Not an Add-On

Free website builders may get you online quickly, but they often create long-term limitations — especially when accessibility matters.

An accessible website:

• Reaches more users
• Builds trust
• Improves SEO
• Reduces legal risk
• Creates a better experience for everyone

If you want a website that works for all visitors — not just some — Feldspar Creative can help.

👉 Contact Feldspar Creative to start building a more accessible, effective website.